Marketing and sales strategies from Emmanuel Finnih today? Emmanuel Finnih is known as a marketing teacher guru. He has been in the business for over 6 years and counting. In that time, he’s taught at Texas Southern University but more importantly, he’s helped countless students master the complex art of marketing and published 3 books that are worth reading for the students who want to reach the peak of marketing and experience what is necessary in today’s age. For example, when Emmanuel was teaching a class on market research, he showed his students how to use market research to their advantage in their careers. He gave examples of how market research had been used effectively by businesses to make decisions about their products and services. By the end of the class, his students had a firm understanding of how market research could be used to improve their own career prospects. Find more details at Emmanuel Finnih.
Internet Marketing to Attract New Customers: You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
Communication is one of the main reasons why consumers love interacting with their favorite brands on social media. They’re able to chat, DM, or comment with brand ambassadors to ask questions or learn more about the company’s culture. If you’re busy managing other tasks and don’t have the time to reply to messages, you could be losing customers. You need someone who can be present and engaging to keep the conversation going. A robust community gives modern brands an edge that can’t be replicated. Anyone can repost content from a competitor, and guarantee expedited shipping, or drop-ship products, but true social media fandom is unique. Creating a community doesn’t happen by just posting on your social media channel, it’s about engagement, social awareness, and having an open dialogue with your customers. Building a community takes dedication and you need an expert to cultivate it.
Emmanuel Finnih on Digital Marketing : Developing the right digital marketing strategy for your specific and evolving business needs is the key to successfully generating the kind of returns that enable you to invest a larger marketing budget into an expanding array of strategies. In the short term, it can be a real challenge to identify the best marketing channels for bringing the right return on ad spend (ROAS) fastest and advertising strategies that will hit your expected return on investment (ROI). You know from all your other business operations, that having the right setup in place is the key to your success; this very much applies to your digital marketing too; your infrastructure will either work for you, or against you, depending upon your foundations.
Pictures speak louder than words — it brings the text to life. This is why you need to add relevant images wherever possible when writing a blog post or any piece of content. The images should add value to your content and make readers attracted to it. The images used should be well optimized and used in the right context. The file size, as well as length and breadth, should be as per the design and layout of the website. Pick the right file format. Use JPEG for images that have lots of color and PNG for simple images. Use the following WordPress plug-ins for image optimization: Yoast SEO, ShortPixel, ImageRecycle, Optimus Image Optimizer, and TinyPNG. Check your website’s page loading times after you’ve optimized images using the following tools: GTMetrix, WebWait, Pingdom, and WebPageTest. Use alt tags, optimize the image title, include captions, and use unique images. Add structured data to your images as it helps search engines display your images as rich results.
Now, Instagram comments and saves are more important than ever. So the best way to improve your engagement for this year is to create more content that encourages your audience to tap that save button! “Savable content” is anything you know your audience will want to read back again at a later time. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate.
Finnih’s teaching style is highly interactive, and he frequently uses real-world examples to illustrate key points. He is passionate about helping people learn how to market their businesses effectively, and his wealth of knowledge and experience makes him an invaluable resource for anyone looking to improve their marketing skills.